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When the market is going up - bulls are in control. When bulls are in control - its called a bullish market.
Bulls are BUYERS - Bears are SELLERS - so when there are more BUYERS (bulls) - its called a Bullish Market - when there are more SELLERS (bears) - its called a Bearish Market.
Bullish market is also referred to as uptrend market or you can simply say the market is bullish.
In Forex, during the bullish market - the base currency is gaining value and the quote currency is losing value.
For EUR/USD - if this pair is bullish that means EURO is gaining value while USD is losing value.
Since Currencies are traded in pairs the negative effect of one currency has be a positive for other.
Example: There are TWO scenarios where any given currency pair could be bullish.
Let's look at EUR/USD:- The Obvious reason: EUR/USD could be bullish because European economy is doing better than US economy
- The Not-so-obvious reason EUR/USD could be bullish because US economy is doing badly when the European economy is neither good nor bad.
At any given point - the market is in one of the three periods: Bullish, Bearish & Sideways.
The opposite of Bullish Market is Bearish Market
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